Press releases have become more versatile than ever before especially in today’s social marketing scene. They’ve obviously been around for a long time but apart from the purposes of announcing a new product launch or a company’s latest acquisition, press releases also provide huge publicity for businesses as well as SEO benefits.
Press releases are the most commonly used public relations tool. Affordable cost, reaching the target audience, ad value, contribution to the branding process and sustainability are key benefits of press releases. They also contribute to improving the recognition, reliability, image, reputation, prestige, revenues and visibility of people, organizations or institutions.
The benefits of press release distribution are numerous. Here are 6 of them.
Warning: Your Visitors May Be Leaving Due to Lack of Trust
In a recent study done by HubSpot, they found that bounce rates decreased by up to 72% when companies used an “As Seen On” on their landing pages.