Why Press Release?

Press releases have become more versatile than ever before especially in today’s social marketing scene. They’ve obviously been around for a long time but apart from the purposes of announcing a new product launch or a company’s latest acquisition, press releases also provide huge publicity for businesses as well as SEO benefits.
Press releases are the most commonly used public relations tool. Affordable cost, reaching the target audience, ad value, contribution to the branding process and sustainability are key benefits of press releases. They also contribute to improving the recognition, reliability, image, reputation, prestige, revenues and visibility of people, organizations or institutions.

The benefits of press release distribution are numerous. Here are 6 of them.

Instant exposure

Press releases give your prospects a new reason to land on your website, As a small or medium business owner with limited resources, how could you spread the word about your company and products most effectively. Because content is the king and distribution is the queen you know that.

Business Visibility

No matter what industry you’re in and no matter how small or big your company is, you can benefit from press release distribution. As the news stories featured in newspapers, magazines, news sites, have a positive impact on your reliability, image, and reputation. By sticking to long-term press release distribution strategy, you let customers know who you are, what you do, and why they need you.


Press releases highlighting the successes and advancements made by your company can be powerful tools for attracting investors and capturing the attention of influent investors who could become your future sponsors, lift your startup off the ground and fuel your ascension.

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